Power Linking Your Website
Want Big Profits? Show Up Everywhere Your
Customers Surf.
There is a certain credit card company that is famous for the slogan "We're Everywhere You Want To Be!"
That is a darn good slogan for Power Linkers, because it hits the nail on the head. When you are marketing anything, of course your best bet is
to reach every possible customer for your product with your message, right?
But if you are not a big multi-national corporation with millions of dollars to spend on flashy advertising, what are you going to do?
If you have been on the internet for awhile, you know that there are millions of people trying anything and everything to get your
attention. They want in your wallet. It's a great big money grab out there folks, and the net has become the biggest marketing arena on
the planet, driving whole industries and generating Billions of dollars in sales.
So what's the problem? Well, none if you are one of the small businesses with focus. A whole lot of problems if you lack focus.
Jason Zweig wrote a great little article in Money Magazine called "R+U Lucky? Some Guys Do Have All The Luck. Here's How to Join
Them" (Money, August 2003 pp85).
In it he describes the patterns that "lucky" people follow and how to increase your odds of success by basically placing yourself in the
"right place at the right time."
Can you always be in the right place at the right time? Not really, unless you broaden your definition of that phrase a bit, as I have.
Creativity and Determination are the KEY ingredients in all online success stories. So many times, as a moderator and participant in the
net's most active and lauded online marketing forum, The Internet Marketing Warriors, I have heard the same questions repeated by hopeful
marketer after hopeful marketer. And mostly they begin with "How do I...?"
I love to show people how they can actually get up to 1 million hits per month using reciprocal links. People are doing it right now all
over the web and have the live server log files to prove it. And you probably are thinking, “Yeah they are on top of the search engine
lists! Actually, top listing on the search engines is not the cause of their hits! It’s a side-effect.
Reciprocal links alone put them in the Million-a-Month Club. Reciprocal links, good ones, can do much more for you than any search engine
ever will.
There is nothing on the web that compares to a good link when you are talking about building steady streams of traffic to your site. Did
you know that one good link can bring you more daily traffic than a #1 position on a search engine? It’s true! Did you also know that
there are sites out there, thousands of them, who rely solely on the traffic they get from reciprocal links with other webmasters? There
are! I call the webmasters of these sites Link Minded people!
Never let a day pass without engaging in at least one marketing activity.
Determine a percentage of gross income to spend annually on marketing.
Set specific marketing goals every year; review and adjust quarterly.
Maintain a tickler file of ideas for later use.
Carry business cards with you (all day, every day).
Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings.
|